170th Anniversary Comprehensive Campaign
3-Year Goals / Objectives:
- Launch comprehensive campaign to include federal, state and local grants, foundation support, major gifts, private philanthropy, multi-year giving, endowment and planned giving.
- Educate community about 170-year history of YMCA in Charlottesville, including community awareness around impact.
- Ensure future sustainability of Piedmont Family YMCA.
Measures of Success:
- Raise $10M over 3-years.
- 25% increase in donors.
- 50% increase in donor retention.